Here Comes The Sun?

Hopefully! This got me thinking about holidays and that led me to thinking back to one of the campaigns we ran last year. We worked with Smartsun – a nifty little wristband that measured how much sunshine you had over the course of the day and changed colour depending on whether you needed to reapply sun lotion, or stay in the shade for the rest of the day. We loved the concept – skin cancer is the most common form of cancer, and with most cases being caused by too much of the suns UV rays, so we jumped at the chance to work with a company whose product could change the lives of many. A few months of really good coverage followed over the summer – from national papers, to beauty mags, parenting publications and even getting onto a feature on This Morning. We really enjoyed working with the Smartsun team and were extremely please with the coverage that we achieved for them over the course of the summer. SmartSun

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