Client Focus - DxO

Based in Paris, France, DxO has become one of the most well-known companies to design digital photography and image processing software in 18 years. The company designs and markets the most powerful photo-editing software aimed at both amateur and expert photographers.

DxO products include DxO Photolab, Nik Collection by DxO, DxO FilmPack and DxO ViewPoint. The Technical Image Press Association awarded the DxO PhotoLab 3 the 2020 TIPA Award for Best Imaging Software, describing it is “an amazing RAW processing software tool” In addition, Nik Collection by DxO, notable for its creative suite of plugins for Abode Photoshop, Lightroom Classic and DxO PhotoLab, was also awarded the 2020-2021 EISA Award for Best Imaging Software.

Our aim for DxO is to increase coverage for their products, whilst positioning them in the media where they are now being recognised for the outstanding software they create.

As part of the contract with DxO, we also handle the pre-launch demonstration meetings with journalists and influencers to give them an introduction to the new features of the programs before they are officially unveiled. This involves working under embargoed conditions and ensuring credible journalists are sourced.