Client Focus - JOBY

Owned by The Vitec Group, JOBY was founded in the San Francisco Bay Area of America. Designing their product using the strapline ‘Have fun. Create.’, JOBY has focussed on developing mounts, grips, stands, cases, lights and microphones with a user-centric approach. Their functional, yet playful style ensures appeal to creators who care about what they use, and how they create their content.

JOBY believes in having fun while creating, which is why they are probably best known for their innovative GorillaPod design. THE original flexible tripod, the super versatile GorillaPod grip is designed to be attached to absolutely anything and really paved the way for more of their inventive content creator creations! 

Recently working with JOBY on the European-wide What The !#*% is a JOBY? Campaign has seen us extend our working list of influencers and contacts within the Gen Z target market. This campaign focussed on the GorillaPod Mobile Vlogging Kit, featuring a GorillaPod Mobile Rig, a Wavo Mobile Mic and a Beamo Mini LED light, which addresses the need for a customisable smartphone rig for the mobile content creator. We sourced and managed 12 influencers for the UK leg of this campaign, coordinating the delivery of products and sign off of content, and producing outstanding results, with one YouTube posts culminating in over 210,000 views.