Client Focus - ULTRASONE
ULTRASONE is a new client to us; we started working with them earlier in 2020 when they announced their exclusive distribution partnership with Vitec Imaging Distribution Inc in the US, who we have worked with for several years now.
ULTRASONE is a luxury headphone brand, founded in 1991 and making a name for itself across the globe, with successful DJs, renowned recording studios and hi-fi enthusiasts all praising their products. Focusing on a climate-neutral manufacturing process and using only the highest quality, carefully selected materials – including solid wood and the finest sheep leather - the Bavarian based audio company produce sustainable, remarkable designs of audio art.
Sustainability is a huge part of their corporate philosophy. From the resource efficient manufactory close to Lake Starnberg, to their client neutral partners, working with local suppliers and using only electric cars in their company fleet, the belief that a climate-neutral manufacturing process is the best way for a successful, future proof structure is evident.
High quality standards are reflected across all aspects of ULTRASONE headphones, including the S-Logic® technology. Invented by ULTRASONE, S-Logic® provides a Natural Surround Sound listening experience. Whilst conventional headphones push sound directly into the ear from both sides, ULTRASONE headphones use S-Logic® to send music around your head to create a natural three dimensional sound. This results in incredible sound - even at low levels - and a reduction of sound pressure levels on the eardrum for safer listening.
Our focus with ULTRASONE has been obtaining good, quality coverage for them across a range of media outlets in the US. Due to the excellent S-Logic technology, the brand automatically appealed to audiophiles, however the stylish design and features was also appropriate for inclusion in luxury lifestyle outlets as well.
We have recently placed headphones for review on some of the top YouTube channels and US tech/audio websites, including Unbox Therapy, Headfonics, Gamesky and Headphonesty.
